Ok so I am just knocking off a few things from my tick list created earlier in this series.
1 – Decide on the name
I have decided on ‘Fraktion Music’. Although I will, in most cases be just advertising it as ‘Fraktion’. T-shirt printed will not state the word ‘music’, unless it’s in a URL located somewhere away from the main logo.
2 – Register the name at companies house
Well as I have my existing Ltd. business, this procedure is pretty easy. I have spoken to my accountant and he says I need to create a meeting with my secretary, make a vote for it and show this as evidence it’s all good to move forward and do this… or something to that effect anyway. This will be shown to companies house and they will change it over from ‘Fat Kat Music Ltd.’ to ‘Fraktion Music Ltd.’. I don’t think this will cost me anything. I’ll document this further on when it happens.
3 – Decide on image/artwork/branding
Image: I have made a solid decision and committed to the ‘image’ of the label, which now resembles something a lot more technological.
Artwork: I am doing all the artwork now so I am in control of what happens and when with this, which is great. Plus it will save me loads of money. Awesome. I may want to learn how to vector out my images to translate them to digital format as I still have to have a graphic designer to do this for me at the moment.
Branding: To put it simply, I realise this is something that I will be constantly working on throughout the life of the business. So I’ll just be documenting this as I go. I googled ‘how to create a brand’ and found this website, which looked good for me: www.marketingdonut.co.uk
My mum and one of my sisters told me to look at this next website: Carina Gordon-Barnes’ website: www.youinspireme.co.uk
I’ll look at these more in depth… laterrrr
4 – Decide on track for the first EP release and think about the direction of the labels ‘sound’
Tracks: I’ve got 6 EP’s now, I just need to mix them down before each release. All the composition is done, except the last 2 EP’s, which need extra work.
I have streamlined my mix-down procedure over the last 2 years and can seem to roll off a mix-down in 4 hours. Although this might be possible, in reality it still takes a week to send it over to the mastering engineer, get it back, listen to it, walk away from it, come back to it, re-adjust and repeat (if required) and commit. My mastering engineer is awesome and real quick too.
Check out Colin @ OOOD Mastering
The ‘sound’ of the label: Well… although I have these releases put together, I’m still aware that I may completely change my mind about releasing the others as there is a vast range of ‘sounds’ going on for each EP. I may decide there is too much disparity and choose to just create something fresh each time and really hone-in the ‘sound’ of the label. Maybe then I’ll send the other EP’s to other labels. I’m open minded about this and not overly fussed, just as long as they get out there somehow, even if I just throw them out there for free.
5 – Create all the online platforms
I have sparked up accounts for YouTube (G-Mail), SoundCloud, Twitter and Facebook so far. I’ll post these links later when they are live and kicking.
6: Create a solid marketing plan
I’m working on this now…. Mmmmmmm fun fun!
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